Privacy Statement

At SB InboundBay AB we respect your privacy and will protect your data in every way we can. This privacy statement will tell you how we collect, keep, maintain and upkeep your data and why we collect that data.

INFORMATION WE COLLECT

Information we Collect from Website Browsing

While browsing on our website we will collect information via cookies, tags, web beacons and other similar identifiers. This is done in order for us to get information about how the site is used and to optimise the user experience for all site visitors. Processing this information is considered to be in our legitimate interest as this will be used in developing better user experience.
Additionally we might use this information to provide you relevant advertising in channels you might visit.

Information we collect
IP address, information provided via cookies, tags, web beacons and other similar identifiers.

Why
To better understand our site visitors and how we can improve the user experience of our website for all visitors. We might also use this information to provide you with relevant advertising.

Information you provide us via forms, during phone calls, meetings, and similar interactions

We might occasionally ask you to provide more information for us in exchange of content, information, or to learn more about our offering. This exchange of information is voluntary and you may opt-out of this any time you wish. We use this information to provide the best possible service to you, gather statistics of what content is useful to whom, and possibly to provide you relevant advertising in channels you might visit. We have a legitimate interest to improve our services and to contact you to provide information on our services. Given the relationship between us and the information provided to you in this Privacy Statement, you may reasonably expect such processing taking place. We can also ask you to give us permission for email, sms, or similar marketing. This type of marketing is voluntary and you can opt-out any time you wish.

Information we collect
This information varies between sources and is explained at the point-of collection, but can include:

  • personal information such as your name, email, and phone number
  • information about your company such as name, your title and position, company business area, business id, yearly revenue, headcount, address, and similar information

Why
To provide you with more relevant content, relevant information about our offering, better user experience, news and information about our company and more relevant advertising.

Information we collect when you become our customer

When you become our customer, we will ask you to provide information for us to provide you with the service that has been agreed upon. This information will be collected purely in order for us to provide you with the best possible service and to enter into or execute a contract between us. We may also need to process this information in order to investigate a breach or defend a legal claim and to fulfil our statutory obligations. This processing is based on our legitimate interest or legal obligation.

Information we collect
This information includes:

  • personal information such as your name, email, and phone number
  • information about your company such as name, your title and position, necessary information for invoicing, company business area, business ID, yearly revenue, headcount, address, and similar information
  • Information about our interactions such as your order history, NPS score, feedback you have provided, and other information you have provided us concerning our mutual contract

Why
To provide you with the services we have agreed upon in our contract, for developing our services, and to make sure you are satisfied with our services. In addition, we may process information about you to investigate breaches or for other required and legal obligation reasons.

YOUR RIGHTS

  • Right of access, rectification and deletion: To request access to personal information that we hold about you, we require that you submit your request in writing at the e-mail address or postal address shown below with reasonable proof of your identity. You may be able to access your personal information and correct, amend or delete it where it is inaccurate or outdated.
  • Right to object and restrict processing: You may object processing based on legitimate interest, such as marketing, by opting out of direct marketing messages or by contacting us at the e-mail address or postal address shown below. We restrict processing e.g. when you contest the accuracy of your personal information, object processing as defined above or when we no longer need your personal information for the purposes of the processing, but we need to store the information for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.
  • Right to withdraw consent: You may withdraw your co